Azzallure is a luxury jewelry brand based in Dubai but operating worldwide. They work with moissanite and lab diamonds to give their clients the luxury experience without breaking the bank.
" Aishwarya has taken my brand and done a complete 180, I wanted my brand to be more elegant, unique and chique , and she did exactly that. She transformed my brand, and now i feel more confident and comfortable with my brands identity"
The Services
Positioning statement
Brand Storytelling in English (800 words) with tone of voice (high standard/emotional)
One main logo - Different Options to choose
Color palette - preferred Colors
Typography (font styles, sizes)
Develop Brand-Book including Brand Guidelines
The Challenge
There was no depth to the brand, no personality or story. I had to re design the brand from scratch. The brand lacked confidence as the color theory and other elements collided instead of complementing each other.
The Strategy
I started by curating the brand guideline including the new and improved fonts, colors and designs. This was the focal point of designing and implementing the brands new identity and carrying it forward to social media and other elements.
